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4 Methods That Increase Website Traffic

By: Kurt Schmitt

There are many methods that work to increase website traffic. Unfortunately, a number of the techniques being promoted are known as "black hat" and will either ultimately get you in trouble, or will only work for a very short period of time. Since you want your Web business to be around for a long time, it might be a better move to spend your time on something more lasting.

Some of these tricks will work, but I'd like to discuss several "white hat" methods that result in lasting traffic. They're not exciting, and they're not kept under lock and key by any guru, but they're being used successfully by many webmasters. In fact, it's a way to future-proof your Web business. These methods will work to produce free traffic for any site you choose for many months and years to come.

Article distribution -- As I'm sure you know, article directory sites provide an excellent backlink to your site. Article marketing is one of the primary website promotion techniques that I use to increase website traffic across all my sites. The benefits to writing articles are many. Your keyword rich articles will often rank high in the search results. These high ranking pages linking back to your site boost your site's listings, often giving you several entries in the top 20 on Google.

The high profile article sites create a viral effect and other website owners will pick up your articles and publish them. This increases your reach and your backlinks. On top of that, when people read your article and then decide to click through to your site, they're showing enough confidence in your content to want to read more. These are pre-sold visitors.

Making your site delicious -- The best social bookmark is one you don't have to do yourself. You can encourage your visitors to bookmark your pages by placing icons on your site with links to popular social bookmarking sites (such as addthis.com). Bookmarking can dramatically increase the backlinks to your site with minimal effort. In addition, if you bookmark other sites that link to yours, you can improve your rankings in the search engines.

Building content -- When in doubt, build more content. More pages on your site equate to more PageRank, more opportunities for adding in keywords that the search engines will pick up on, more pages to link to, and more information for your visitors. All of this adds up to increasing website traffic. I own a domain name because someone built an online store at the same time I was building a content site on the same subject, with almost the same name. The store is gone, my content site is still there, and I own that former online store's domain name.

Social media sites -- Placing your content on other sites is what I call a web-centric approach to success. Many people know about using Digg and Reddit to drive large amounts of traffic, but this is very hit or miss. Others are using Facebook but that is tricky as well. I'm not saying not to use those sites, but a better way to spend the majority of your time might be to use the user generated content sites. Looking at some of the most popular ones, Squidoo, Buzzle, and Hubpages come to mind. There are also a number of up and coming niche related community sites published on the Ning platform and others. All of these let you create valuable backlinks to your site in some way.

These are not the only effective white hat methods to increase website traffic, but they certainly work to produce lasting results with no risk. Individually they work well, and in combination they're even more powerful. So forget about those short-lived techniques that might get you banned, and increase your visitor count with these long term strategies.

Italian Article Marketing Directory: http://www.articolando.com

Author Kurt Schmitt writes about more ways to increase website traffic using article marketing and other techniques.




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