How Conferencing Solutions and New Collaboration Technologies Can Aid Product Liability Reform Activ

Product liability is the framework of legal cases and the statutes which impose liability on manufacturers of products whose use might lead to harm to consumers. The goals of product liability statutes and common law doctrines are worthy. Originally developed by state judges in the early to middle of the last century, product liability was initially designed to promote consumer safety and to balance the interests of individuals against well organized corporations.

Since that time, product liability has become an extremely complex area of the law. Due to differences between jurisdictions, injured consumers in similar circumstances end up being compensated very differently. As such, neither of the objectives of efficiency or equity is served by the status quo.

The product liability reform community encompasses a wide variety of organizations. From industry organizations to trade associations, there is growing recognition that today's product liability legal regime leads to distortions in prices and prompts frivolous litigation. It is therefore on account of this that we are now observing these groups escalate their communication through free conference calling services and various other new applications of online systems.

This article reviews some of the most promising areas in which these activists are applying the new collaboration and conferencing solutions.

Use a free conference call service

In the last five years, there has been growing coordination between geographically diverse product reform lobbying groups. One underlying reason for this trend has been lower air travel costs – a trend that may now be going the opposite direction with leaping oil prices.

A separate cause is the ubiquity of free teleconference companies. A number of these types of free conference call systems such as Rondee operate on the same basic principle. They offer you a PIN and a toll number to call. If all teleconference participants dial the same toll number and enter the same code, they are put into the conference.

Launch your own blog

A number of product liability advocates are turning to the Web to spread information and share tactics. Just type the search word blog into any major search engine and you'll see a number of resources that enable you to quickly create your own blogging platform. What previously might have taken hours to create, and hours more to maintain, can now be created in literally minutes.

Put in an RSS feed for your web site

Product liability centered web sites contain reams of informational content about pending lawsuits and citizen initiatives. In many situations, however, interested parties lack the time to frequently visit those web sites to get updates. An RSS feed, also known as real simple syndication, is a straightforward method of pushing updated content to the desktop; the benefit of RSS is the aggregation of information from multiple destinations on the Web into one place.

Use an automated electronic newsletter system

It was not too long ago that sending out an email newsletter was time consuming and tiresome. This has now changed. On-line systems are making it possible to use scalable newsletters. These services slash the work load by as much as 65% and in so doing enable product liability reform groups to focus on content development as opposed to content delivery.

Increase your online networking

The most advanced product liability lobbying groups create networks of supporters who believe in their philosophy and goals. While the word networking sometimes gets a less than ideal connotation, the general reality is these networks can provide significant aid to product liability reform advocacy communities. Today in Palo Alto, the expectation is that professional folks will have at least a basic profile page on such sites.

Use Online Collaboration

Some product liability advocacy groups have far flung leadership teams, and it is difficult to expect face-to-face meetings. Technology is solving this problem by way of desktop sharing. Whether it's showing a PowerPoint presentation illustrating the group's fundraising initiatives or a spreadsheet showing the performance desktop sharing can be extremely useful for many product liability organizations.

Italian Article Marketing Directory: http://www.articolando.com

Scott Bailycontributes to Rondee's free conference system. Baily is a conferencing field authority.

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