Leveraging Conferencing and Communication Technology to Advance the Organic Revolution

Notwithstanding the wave of modern publicity, the organic movement is by no means a new movement. In 1940, Rodale, a Pennsylvania researcher used the term to describe a superior practice of farming free of pesticides. And throughout, the organic community has occupied somewhat conflicting ground. The field is beset by overlapping regulatory authorities including the Department of Agriculture, states and private bodies.

There are at least tens of thousands of organic farmers in the US. Last year alone, North American consumer expended billions of dollars on organic fruit, poultry and meat. And with this backdrop, is an entire industry of lobbyists, consumer advocates, business trade associations and ranchers.

So what do all of these seemingly divergent groups have in common? Apart from their shared goal in furthering the organic movement, all can benefit from the use of new communication technologies.

Indeed, many organic organizations can benefit from the use of new technologies that enable teleconferencing and collaboration. Whether it be free conference solutions including Rondee that facilitate web arranged conferencing to high touch email newsletter services, there has not been a better time to adopt new technologies to advance the organic cause. The following ideas are just a handful of tips.

Use an automated electronic newsletter platform

It wasn't that long ago that sending out an electronic newsletter was time consuming and tricky. That has now changed. On-line services such as Yesmail, Jangomail, and Enewsletterpro are making it possible to use scalable newsletters. These services cut the work load by as much as seventy percent and in so doing allow organic organizations to concentrate on content creation as opposed to content delivery.

Augment your online networking

The most advanced organic lobbying organizations create networks of supporters who believe in their philosophy and mission. While the term networking often gets an unfavorable connotation, the general reality is that these networks can provide significant aid to organic advocacy communities. Today in the Bay Area, the expectation is that professional folks will have at least a rudimentary profile page on LinkedIn.

Use a free teleconference system

In the last five years, there has been growing coordination between geographically diverse organic lobbying groups. One underlying reason for this trend has been lower air travel costs – a trend that may now be going the opposite direction with jumping oil costs.

Another cause is the accessibility of free conferencing companies. A number of these types of free conference call services, including the product offered by Rondee work on a similar basic principle. They offer you a PIN and a toll number to dial. If all conference call participants dial the same toll number and enter the same code, they are placed into the call.

Use data based decision-making practices

One of the key trends in the last several years affecting nonprofits in the organic community has been the escalating reliance on evidence based decision-making. Managers can apply the same practices with simple to use Excel or Lotus spreadsheeting applications to determine what works and what does not work. Increasingly, the hurdle for quality decision-making is rising and therefore reliance on conjecture and theory is being replaced by empirical data to justify processes.

Desktop sharing

Some organic advocacy groups have distributed leadership groups, and it is impractical to have face-to-face meetings. Technology is addressing this problem by way of desktop sharing. Whether it's viewing a PowerPoint document displaying the group's development plan or a spreadsheet showing the tracking of volunteer participation desktop sharing can be quite useful for not a few organic groups.

Italian Article Marketing Directory: http://www.articolando.com

Scott Baily helps the free conference call platform which was first developed by Rondee. Scott is an authority when it comes to teleconferencing and related areas of interest to organic growers.

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