ultime notizie

Torniamo a alimentare il dibattito ed il confronto professionale su uno degli argomenti a me più cari, il ROI, grazie ad alcuni estratti ed informazioni pubblicati negli ultimi due giorni da eMarketer a seguito dell’ ad tech  tenutosi a Londra il mese scorso.

"There is definitely an ongoing proliferation of metrics, many of which have yet to start. It’s going to be so unbelievably complicated that I think it will actually be very hard to manage.”

"In terms of measurement, with some creatives there are perhaps 30 or 40 different ways of interacting with them, and these can be tracked. Traditional metrics will be overwhelmed by the amount of data generated."

“There’s a proliferation of metrics, and it’s hard to know which are the important ones. But that’s a better problem to have than ... the other one we’ve had historically—which was not enough metrics.”